The City of Rockledge recently completed the installation of a new gateway sign at U.S. Highway 1, just north of Dixie Lane at the northern City limit. Because gateway signage creates a sense of welcoming and “place,” it is fundamentally important within redevelopment areas. Gateway signage is depictive, and, if effective, it will offer visitors and residents alike with a feeling of arrival and community.
Primary gateway signs are the very first ones visitors see when they cross into the limits of a city and begin forming their impressions of it. As such, gateway signage can have deep meaning to a city’s residents and visitors, as well as potential investors.