Retail recruitment is an ongoing effort of the Redevelopment Agency. To further these endeavors, Agency staff annually attends the Innovating Commerce, Serving Communities Florida Conference each August. The Florida Conference provides excellent opportunities for staff to meet with prospective retailers, developers and real estate professionals and provide them with notification regarding potential redevelopment projects, as well as a wide array of demographic information pertaining to the City of Rockledge and the Community Redevelopment District. Participation in this conference has proven fruitful in attracting several retailers to Rockledge and the Redevelopment District.
To extend Rockledge's reach even further, in June of 2013, the Agency retained the consulting firm Retail Strategies, which specializes in matching retail and commercial merchants that are expanding in the market with suitable municipalities.